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Pricing - Consumer Behavior: The Psychology of Marketing

External reference prices are prices supplied by a marketer as a means of influencing a consumer's price expectations—e.g., "Regularly $3.99; Now $2.99." Although one might think that an implausible (unbelievable) external reference price would suggest to the consumer that the retailer is lying, research has shown that clearly implausibly

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Best Low-Cost Cell-Phone Plans - Consumer Reports

Consumer Reports helps you choose the right carrier and low-cost cell-phone plan. We compare prices based on how many phones your family has and your data needs.

Best TVs of 2020 - Consumer Reports

All of the sets listed below are 2019 models listed in Consumer Reports' TV ratings, and some of them are now at their lowest prices ever. New 2020 models are starting to arrive in stores, and

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